The Copywriter’s Cupboard

03 Andrew Gowers: Former FT Editor

Andrew Gowers has had a remarkable career. From his boss being murdered by the Baader-Meinhof gang to witnessing the collapse of Lehman Brothers from the inside, he has seen it all. We dive into those topics as well as:• How he prepared for interviews with figures like Vladimir Putin• How to be an editor that gets the best out of writers• How not to handle a crisis (from his inside experience with BP's Deepwater Horizon disaster)(Recorded Feb 2023)

02 Ruadhán MacFadden: Irish wrestling reborn

Technical writer and Podcaster Ruadhán MacFaddon explains how he resurrected an extinct sport – Irish collar and elbow wrestling – through the power of good storytelling. We deep dive into:• How a wrestling sport from Ireland went global in the late 1800s• Why thousands of spectators were paying to watch it at its peak• What happened to make it disappear within a generation• How a single podcast episode resulted in the rebirth of the sport......And how do you make podcasts that powerful anyway?

01 Scott Poynton: On forests

Writers need insights. The founder of Earthworm Foundation, Scott Poynton can provide plenty. A sustainability pioneer and forest therapy guide Scott talks us through:• Forest bathing – how forests can lower your blood pressure and improve wellness• Global brands and the shift to deforestation-free supply chains• NGO's going soft – and why that is a problem.• Activism – how you can engage to help forests.