The change podcast

We talk to Tom Ridges, CEO of Herdify, about the power of social norms in marketing and how brands and charities can use it to their advantage.

Have you ever thought about becoming a freelancer?Many of us have, whether as a writer, designer, photographer or in another profession. But what is it really like? How do you make the transition? What happens if you can't find a client? How do you know how much to charge? To seek answers to some of these questions, I talk to one of Europe's leading freelance copywriters, Johnny Morgan (clients: UN, UEFA, Decathlon, Nestlé + more).

Andrew Gowers has had a remarkable career. From his boss being murdered by the Baader-Meinhof gang to witnessing the collapse of Lehman Brothers from the inside, he has seen it all. We dive into those topics as well as:• How he prepared for interviews with figures like Vladimir Putin• How to be an editor that gets the best out of writers• How not to handle a crisis (from his inside experience with BP's Deepwater Horizon disaster)(Recorded Feb 2023)

Technical writer and Podcaster Ruadhán MacFaddon explains how he resurrected an extinct sport – Irish collar and elbow wrestling – through the power of good storytelling. We deep dive into:• How a wrestling sport from Ireland went global in the late 1800s• Why thousands of spectators were paying to watch it at its peak• What happened to make it disappear within a generation• How a single podcast episode resulted in the rebirth of the sport......And how do you make podcasts that powerful anyway?

Writers need insights. The founder of Earthworm Foundation, Scott Poynton can provide plenty. A sustainability pioneer and forest therapy guide Scott talks us through:• Forest bathing – how forests can lower your blood pressure and improve wellness• Global brands and the shift to deforestation-free supply chains• NGO's going soft – and why that is a problem.• Activism – how you can engage to help forests.